Jay z and Beyonce going Vegan

Here's my thing about the whole going vegan it just seems to me they went on vacation for a whole week an a half then when they get back from vacation all these stories are being put out by their PR people. Where were these stories while they was on vacation?
www.huffingtonpost.com/2013/12/04/beyonce-jay-z-vegan_n_4384188.html?utm_hp_ref=entertainment&ir=Entertainment